Apparel Powerhouse iAthletic Joins Forces with Lacrosse Australia as New Exclusive Apparel Provider
Lacrosse Australia is proud to announce a landmark 5-year apparel partnership with major sports apparel provider, iAthletic.
The deal, announced by Chair, Abbie Burgess-Brice, and new Lacrosse Australia General Manager, Pete Unwin, is the largest commercial partnership in LA’s history, providing much needed support to LA's national teams and high performance programs as Australia looks to excel on the World Stage.
"To be able to bring such a high-quality supplier like iAthletic into the Lacrosse family is extremely exciting", LA’s General Manager Pete Unwin outlines,. "they are the best in the business with their on and off field apparel, and we can’t wait to start kitting out our players, coaches, officials and supporters in the new iAthletic gear".
When speaking of adding another National Sporting Organisation to their portfolio, iAthletic Head of Sales Jesse Caspersz, shared the following, "We at iAthletic are thrilled to be partnering with Lacrosse Australia as the official uniform and merchandise supplier. Our 'look good, feel good, play good' approach to team wear is shared by the Lacrosse Australia team and we are eager to get started on a new range of elite products that will support and enhance the performance of all athletes in the program, ensuring they have the best possible gear to excel on and off the field."
With the inclusion in the 2028 Los Angeles Olympics and a vast number of international events between now and the LA games, work is already underway to create a new look and feel for Australia's lacrosse stars.
Lacrosse Australia Chair, Abbie Burgess-Brice shared her thoughts on this landmark partnership, “The partnership with iAthletic is a game-changer for our organization and more importantly our athletes. By providing top-tier apparel, we're not just enhancing performance but also boosting professionalism and confidence. We can't wait to see our players shine in the new apparel."
“It marks a significant step forward for Lacrosse Australia. This helps build our strong brand identity and propel us forwards over the next 4 + years towards LA28".
For more information on iAthletic, visit iathletic.com.au
